Friday, October 29 2021 21:51

ArmInfo. Digitalization is one of the main directions of Ameriabank's strategy. In this  direction, the Bank has registered certain successes, having  developed a unique set of digital ecosystems and solutions.

Gevorg Manukyan, Director of Ameriabank's Mortgage and Car Lending  Department, spoke in detail about the two important digital platforms  launched by the Bank on the sidelines of the annual Digitech Forum.

According to him, the launch of these platforms was primarily due to  the need to simplify the lives of buyers, to help them save valuable  time through an environment in which they can find what they are  interested in.  In particular, answering the question of the  correspondent of ArmInfo, G. Manukyan said that a year ago Ameriabank  launched the automarket.ameriabank.am platform, where more than 25  brands and over 100 car models are presented, covering almost the  entire range of offers of the Bank's car dealerships. The created  platform provides a potential client with freedom of choice. Being at  home, the buyer can choose his preferred model, study it, compare it  in all parameters of interest with others, from fuel consumption to  the price category.  Moreover, within the framework of this platform,  the bank provides the opportunity to finance the transaction. As G.   Manukyan explained, a client can apply to the Bank and receive an  assessment of his creditworthiness without being physically present.  He said that Ameriabank offers the longest-term car loans on the  market with a maturity of 7 years, at an interest rate of 14.9%, with  the inclusion in the package of MTPL insurance.

"When points 1 and 2 are approved, the client has to go to the car  dealership, make sure that the selected parameters are correct, sign  the contract and leave the car dealership in his new car," he added.   For the year of functioning of this site, according to G. Manukyan,  more than 60 thousand visitors were registered, and 20% of car  lending transactions were realized precisely through this system.  A  similar approach from the point of view of saving time and wide  possibilities of search and comparison, as the representative of the  Bank further said, is also applied on the site estate.ameriabank.am.   Here, according to him, there are proposals from over 28 developers  and over 800 real estate objects from the primary market. It is  noteworthy that the proposed objects are located not only in the  capital, but also in other cities of Armenia, including Vagharshapat,  Kapan, Tsakhkadzor. Over time, the geography of real estate, as noted  by G.  Manukyan, will be expanded.

"In order not to contact various brokers, and not to encounter  different levels of quality of service, the client can, while at home  or at work, choose the property of interest to him, find out all the  necessary information about it, including the contacts of the  developers," he said.

In addition, the buyer will be able to send a preliminary application  to the Bank in order to calculate their financial capabilities and  reserve a specific property for further registration. According to G.  Manukyan, Ameriabank plans to transfer the entire process to a  digital plane in the near future, as in the case of car loans.   Considering that the system was launched quite recently, several  hundred successful bids have been registered on estate.ameriabank.am.  "The percentage is still small and cannot be compared with the bank's  mortgage lending portfolio (130 billion drams - Ed.), But I am sure  that this indicator will change in the near future," he concluded.   To note, Ameriabank is one of the most dynamically developing banks  in Armenia, which is one of the most stable and largest financial  institutions in the country. Ameriabank is a universal bank providing  corporate, investment and retail banking services in a comprehensive  package. Ameriabank maintains leadership in the banking system of  Armenia in terms of key financial indicators. The Bank's assets  crossed the threshold of 1 trillion AMD at the end of 2020, and  reaching this level was the first and so far the only one among   Armenian banks.